About

With ten years of marketing experience across SaaS, consultancy, and healthcare, Georgia helps businesses communicate complex ideas with clarity and authority. In addition to her background in SEO content writing, her work focuses on shaping narratives that not only inform but also influence, turning data and expertise into compelling, accessible stories. She is Co-Founder of BlackCat Content, a content marketing agency supporting organisations with high-quality, insight-led content.

Articles

How to Identify Business Owners Approaching an Exit or Liquidity Event

20 August 2026 · Georgia Smith

How to Identify Business Owners Approaching an Exit or Liquidity Event

Winning exit mandates depends on timing. Learn how to identify UK business owners approaching an exit or liquidity event using company data and signals.

How to Monitor Companies in Innovation Programmes

13 August 2026 · Georgia Smith

How to Monitor Companies in Innovation Programmes

Learn how programme managers, universities and impact teams monitor innovation programme cohorts using company data, from baseline to long-term outcomes.

How to Source Acquisition Targets for a Buy-and-Build Strategy

5 August 2026 · Georgia Smith

How to Source Acquisition Targets for a Buy-and-Build Strategy

Buy-and-build works when you have a repeatable pipeline of bolt-on targets. Learn how PE teams use company data to source add-on acquisitions at scale.

How to Define Your Ideal Client Profile Using Company Data

4 June 2026 · Georgia Smith

How to Define Your Ideal Client Profile Using Company Data

How to Define Your Ideal Client Profile Using Company Data Most corporate finance firms have a rough idea of who they want to target. Turning that into a consistent, scalable process is where the work actually is – and structured company data is what makes it possible. Table of contents Most corporate finance firms can … How to Define Your Ideal Client Profile Using Company Data

How to Find Decision Makers in Private Companies for Corporate Finance Teams

6 May 2026 · Georgia Smith

How to Find Decision Makers in Private Companies for Corporate Finance Teams

How to Find Decision Makers in Private Companies for Corporate Finance Teams Struggling to find the right contacts at private companies? Learn how corporate finance

How to Qualify Corporate Finance Prospects

23 April 2026 · Georgia Smith

How to Qualify Corporate Finance Prospects

How to Qualify Corporate Finance Prospects A stronger qualification process helps corporate finance teams identify the right prospects with greater confidence. Table of contents Corporate

Best Tools for Qualifying Corporate Finance Prospects

23 April 2026 · Georgia Smith

Best Tools for Qualifying Corporate Finance Prospects

Best Tools for Qualifying Corporate Finance Prospects The right tools should turn fragmented company data into fast, confident qualification decisions. Table of contents Finding corporate