Enrich your whole CRM

Automatically update all company records in your CRM overnight, every night

Manually updating data within your CRM is a time-consuming task — especially when you’re talking about thousands of company records. With the introduction of our new Beauhurst Enrich feature, this process can be fully automated. Now, customers who use Beauhurst Enrich have all company records updated daily.

How does it work?

First, you need a Beauhurst subscription. Then, once you’ve connected either your HubSpot or Salesforce account to Beauhurst, you can turn on Enrich. This will start to update your CRM overnight, matching your company records with Beauhurst and adding over 20 key data points including:

• Headcount
• Turnover
• Industries
• Growth, Innovation, ESG and Risk Signals
• Company description
• Total grants and fundraising raised
• And more

Every company record where we have a matching website is updated every night with all of these data points to make sure that you have the most up-to-date data across your CRM.

Why automatic enrichment makes a difference

With an automatically enriched CRM, you’ll know that you have accurate, consistent data in your CRM, ready to use. This is particularly important for automating lead scoring, tracking client changes, and uncovering new trends.

By automatically refreshing this data, it removes the need for time-consuming manual data updates, saving time and resource.

Over at Beauhurst HQ, our Sales teams have used this Enrich feature to improve how we score leads automatically. By using the most up-to-date headcount and industry data, we can make sure that each opportunity is given to the right account executive, helping us get better results.

Interested, but not yet a Beauhurst subscriber? Hit book a demo to see the platform and speak to our sales team.