5 June 2025

Beautytech: How Innovation Is Reshaping the Beauty Sector

Beautytech: How Innovation Is Reshaping the Beauty Sector “To be the leader in beauty today, you must be the leader of beautytech.”— Barbara Lavernos, Deputy

Words Advone Katsande

“To be the leader in beauty today, you must be the leader of beautytech.”
— Barbara Lavernos, Deputy CEO, L’Oréal

Technology’s imprint on modern society is unmistakable, transforming everything from how we communicate to how we consume. In the beauty industry, its impact is more than just surface-level.

The beauty industry is strategically transforming, driven by the increasing influence of socially conscious and digitally adept consumers.

Personalisation, inclusivity, and data-driven innovation are no longer aspirational — they are expected.

Historically, the beauty market has operated within narrow definitions of skin tone, texture, and type. One-size-fits-all products dominated shelves, leaving many consumers underserved. Now, advanced technologies are redefining accessible beauty.

Brands like Fenty Beauty have led the charge in breaking down exclusivity, while platforms such as Findation and Huda Beauty’s shade matchers use consumer data to help customers find products tailored to their skin tone and type.

The emergence of beauty tech is not purely a response to consumer demand — it’s a reflection of a broader cultural and technological evolution. And it’s only just getting started

Beautytech, a recap

Beauty tech is the integration of cutting-edge technologies in the beauty industry. From AI-powered skin diagnostics to wearable skincare trackers, integrating intelligent systems enables brands to deliver hyper-personalised products, streamline service delivery, and elevate the overall consumer experience.

While technology has historically been associated with consumer electronics, its footprint is now increasingly visible in fashion and beauty.

This shift is highlighted by innovations such as H&M’s deployment of AI-generated digital model “twins” and L’Oréal’s adoption of generative AI to diversify product placement strategies. In 2024, the Parisian beauty house launched CREAITECH — a generative AI research lab. This launch included the release of a bioprinted skin platform aimed at transforming R&D pipelines and accelerating clinical testing.

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The UK beautytech landscape

As of May 2025:

There are over 740 active UK-based beautytech companies
£2.35b in equity funding raised across more than 900 rounds in the last decade
£20.5b in combined turnover from high-growth companies according to the latest financial statements
Over 100,000 people are employed in the sector
47.8% of companies have a female founder

Beauty tech companies to watch

Here, we’ve spotlighted four beauty tech companies with innovative technologies we’ll be keeping a close eye on.

Founded in 2011, by sisters Theresa Pope and Hayley Leete, Dandi London develops non-invasive sweat management products. Its patented sweat patches trap odour and prevent sweat stains. Its flagship product, the Dandi Patch, is a discreet, adhesive underarm patch that absorbs perspiration and neutralises odour without relying on synthetic chemicals or aluminium-based compounds.

The Milton Keynes-based company is part of a broader shift toward ingredient-conscious personal care. Dandi London has raised over £300k to support its R&D and product development, offering an alternative for consumers seeking both efficacy and transparency in their skincare routines.

Yuty is an AI B2B platform using AI to analyse customer behaviour. The London-based company was founded in 2020 by Simi Lindgren to provide personalised data-driven shopping experiences. Its focus on the conscious consumer has awarded the business a total of £550k, with backing from investors including Ada Ventures.

Its patented technology leverages generative AI to generate synthetic datasets. These datasets address limitations in available data irrespective of race, gender, or ability. This allows brands to serve a more diverse customer base, from specific skincare concerns to haircare needs.

Founded by biomedical scientist and physicist Dr. Augustinus Bader, the brand fuses regenerative medicine with luxury skincare. Its flagship TFC8® technology is rooted in decades of stem cell research focusing on skin regeneration and healing.

The patented technology comprises natural amino acids, high-grade vitamins, and synthesised skin molecules. Popular flagship products such as Bader’s face cream have been said to reduce the appearance of wrinkles and hyperpigmentation. The brand has raised a total of £52.7m in equity investment, with backing from investors including General Atlantic to support its international expansion.

Get Harley operates an online platform providing digital skin consultations. Founded by Charmaine Chow in 2018, Get Harley connects individuals with over 1,000 aesthetic doctors, dermatologists, and plastic surgeons to assist with skincare concerns.

To date, the company has raised over £50.0m in investment. It secured £41.8m in its latest fundraising in June 2023, backed by investors including Index Ventures and Headline, to continue scaling operations and support further partnerships with clinicians.

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