Case study: University of Manchester  

university of manchester

The University of Manchester is one of the UK’s most prestigious higher education institutions. Their 20-user subscription helps them understand and engage with high-growth SMEs, from knowledge exchange to enhancing the University’s impact with local and national businesses.

How do they use Beauhurst?

Monitoring the high-growth landscape, news and key SMEs

Building invitation lists of people and companies for events

Targeting businesses based on specific criteria for knowledge exchange opportunities

Understanding sources of funding for high-growth companies

Identifying leads for marketing campaigns

Exporting data for further analysis and research

Results

Delivered a successful KTP marketing campaign, resulting in opportunities for KTPs and/or collaborative projects

Targeted scaleup companies to join a new Scale-up Forum – with representatives of 60 SMEs at the launch event

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